Grace Lam | Back to ELLE STAR Column

OOKONN cool travel luggage new launch ‘CURVE’

A Hong Kong brand that has hit international stockists such as net a porter/Lane Crawford/10 Corso Como!  If you havent heard of this cool luggage brand ‘OOKONN’ you are missing out!  Founder/Designer Anson Shum was a PR for Hugo Boss/Jimmy Choo but started this brand 2.5 yrs ago.  Back to his design root and a graduate from London renowned Central St Martins Art school in Fashion Design.  We never met when I was studying at St Martins (Graphic Design) but we reunited in HK instead. Me as the brand Creative Stylist/Ambassador we are proud to present the new collection ‘Curve’ which was inspired by music, sound waves & my ...
Categories: Fashion

OOKONN new ‘Curve’ Launch party tomorrow

My new role as ‘Creative Stylist/Ambassador’ of OOKONN by designer/founder Anson Shum.  Come join us for our new ‘Curve’ launch party tomorrow. Fans of OOKONN travel luggage includes London model/IT girl Alexa Chung, our HK very own stars ShuQi, Charlene Choi (Ah Sa) & Singer Sammi Cheng. Instagram: @gracelamstyle  @ookonn . .
Categories: Fashion

My TVB Pearl ‘Dolce Vita’ Interview!!! Stay Tuned!

On Monday, I had a great day filming and being interviewed by TVB Pearl channel lifestyle & fashion programme ‘Dolce Vita’.  Stay Tuned for my slot as ‘A Day In The Life Of A…Fashion Stylist’.  Of course I got my 2 fav boyz to film with me!! My Fashion/Beauty Photographer & Documentary Film Maker husband (Jason Capobianco) and my fashion brother Co-Founder/Designer Anson Shum from OOKONN (Travel suitcase brand).   Makeup by renowed makeup artist Kathy Chow. Host by the lovely former Miss Hong Kong ‘Veronica Shiu 邵珮詩’. Shot at my second home:  The Upper House Hotel Don’t miss the show on 22 FEB at 9:30pm!!!! . Inst...
Categories: Fashion

Thanks for coming to my DFS x OOKONN Event last Friday!

When I see a talented designer I always support esp if the designer is from Hong Kong!!!  OOKONN travel suitacase is round, fun, practical & unique.  Co-Founder Anson Shum is the designer behind this brilliant carry-on suitcase!  Thanks to all our VIP guests for coming to the ‘Dark Side AKA Kowloon’ DFS Canton road to support Anson & I.  Thanks so much for buying buying buying!!!  Thanks to all my KOL friends for making our event glam & cool! Please check out this exclusive pattern OOKONN suitcase only available at DFS Canton Road for the next 2 months!  You can also do personalization too!  Check it out! . Instagram:  ...
Categories: Fashion

Travel in Style – OOKONN

If you havent heard of this new brand ‘OOKONN’ you have be missing out!!!!  ‘OOKONN’ born and bred in Hong Kong.  It is the cutest carry-on travel luggage and probably the only round shaped case in the market at the moment.  Co-Founder & Designer Mr Anson Shum is my mate from Central St Martins.  Anson has a fashion design background and previously worked for Jimmy Choo/Hugo Boss/Bluebell PR group.  I already shot this cutie for my editorial story for Conde Nast Traveller! . It is a ‘Must Buy’ if you want to be different and travel in style!  You can also get personalization on your ‘OOKONN’ and its loved by all the...
Categories: Fashion