ghd celebrates the official launch at Lane Crawford with “Catwalk to Sidewalk – My Good Hair Day”
A Creative Collaboration Featuring Session Hairstylist and Style Trendsetter

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In celebration of the launch, ghd has brought together Session Hairstylist Marco Chan – and style trendsetter – celebrity model Ana Rivera in a creative photography collaboration lensed by Jimmy Ming Shum.  The exclusive photo exhibition was unveiled to selected media and special guests at the Hong Kong Fringe Club.

“Finally, ghd” good hair day” has arrived Asia, (ghd – UK No.1 professional hair equipment brand). I am very honor to be appointed as the ambassador and ghd has given me this great opportunity to collaborate on ghd ‘Catwalk to Sidewalk’ launch photo exhibition, and was given the chance to use the entire latest hair tool.” Marco Chan

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Established in 2001, ghd is now entering its 14th year as a leading innovator in styling products. ghd stylers has been in my hair kit travelling over the entire session scene worldwide, associated with many fashion shows around the world including Matthew Williamson, Vivienne Westwood, DSquared2, and Victoria’s Secret. since their first launch, building me a strong connection and technique with the equipment.

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Titled “Catwalk to Sidewalk – My Good Hair Day”, this special collaboration demonstrated the performance of ghd’s world leading products and ease of use both professionally and personally to create beautiful, effortless hairstyles. Ana was each featured in 2 individual portraits – Catwalk, a professionally styled look by a Session hairstylist Marco Chan, and Sidewalk, a self-styled look for a glimpse into each trendsetter’s personal good hair day.   Each portrait presented individually unique and stunning styles all created using ghd products.

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the shoot inspiration and step by step technique has been revealed at this Now TV interview

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inspiration comes from a supermodel on mission , always looking sexy, great shape of hair and effortless style, lots of volume, adding extra texture on the edges to emphasis an editorial look.

Ana Catwalk Sidewalk BLOG

Product use on prepping:
Total volume or Root lift spray – option (to control frizzy and hairline, grip on hair)
Heat Protect (to protect hair from heat styling)

Blowdry:
ghd air
Bristle brush (to smooth out hair and adding root lift before styling)
Curl hold (to maintain the curls in shape)

Styling:
ghd v gold classic bottom (to get tighter curls and push up for volume)
ghd eclipse (for softer summer wave on top to frame the total look)
ghd dressing brush (gently brush in to shape the style)

Finish:
Hairspray or shine spray – option (to hold and a perfect finish)

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