I was recently asked “how do you style?” by a fashion student. This simple question made me think about what I do and my creative process, and also made me reflect on what styling means in the age of social media and digital fashion. Let me start by saying there is no right or wrong when it comes to putting together creative work…everyone has a different method. For me, creativity comes naturally but a big part of it is also working with other experienced and creative people to learn and develop ideas.

Having my own brand has been the best learning experience, not just in terms of learning how to run a business, designing and putting together collections, but to also oversee the branding and marketing aspect of a fashion brand. Being the owner of Elizabeth Lau (and now new shop The Refinery), I am “hands on“ with the look and message of the brand and also get to indulge my favourite aspect – styling and creative direction.

Here are some images from my past look book shoots:-

PicMonkey Collage

KIEV

Lilian_Mildred_

brokenhearts-046-0

Styling and coming up with the look and theme for look books and videos for Elizabeth Lau doesn’t just mean putting together pretty outfits. I also dictate the direction of the shoot to tell a coherent visual story and all the little but important things like deciding the team, location, model casting, poses and calling accessories in. I have been lucky to always work with a like-minded talented team.

Behind the scenes…

bts PicMonkey Collage

Click here to view a look book video starring Annie Monroe from cult girl band The Like.

When I started out, I learnt many valuable lessons when assisting fashion editor Jamie Huckbody.  Fresh out of fashion school, my first day started with a BIG bang.  We were shooting supermodel Naomi Campbell for The Sunday Times and it doesn’t get more high fashion than working with THE supermodel!  Despite the negative press about Naomi at that time (does anyone remember the phone throwing episode?), I found Naomi to be super sweet and professional. In front of the camera, she was a total goddess working the clothes. The title supermodel couldn’t be more accurate; it was such a pleasure to watch and experience.  I shall have to dig out the photos when I’m back in London for a #throwbackthursday post.

Of course I style shoots not featuring my own collection too 😉

1 IMG_4127-1

2 IMG_4126-1

4

 Join Me

TwitterInstagramFacebook