“A creative director is not about designing a product, it’s about designing a whole story. He has to have his own style in his creativity, nuture his creativity, be resilient, super hard working and focused. Most importantly, he has to have a dream…”

…and Floriane De Saint Pierre should know. She is the matchmaker of the high fashion world, marrying designers to brands. She is the force that recommended Hedi Slimane to YSL (now Saint Laurent), Christopher Bailey to Burberry and Alexander Wang to Balenciaga.

I always admire and am in awe of forward thinking women who run their own business and who are mothers too. Here’s a short glimpse inside the world and thoughts of one of the most influential people in fashion today…

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