ELLE Ophelia | Back to ELLE STAR Column

Brazil round 2- Belo Horizonte and Minas Trend Showcase

There are so many fashion weeks and trade shows around the world now, and every city has its own character. Just recently, I had the pleasure of being invited again by TexBrasil to go to Brazil again. Well, you really can’t say no to Brazil and find out why it is one of the four golden bricks. This time instead of Sao Paolo, I went to the Minas Trend at Belo Horizonte, the third largest city in Brazil. In the state of Minas Gerais (the city of food!!!), not only the capital city has a rich cultural history to offer, it is also one of the biggest trading, production, vocation and contribution to the brazilian and international fa...
Categories: Fashion

Brazilian Fashion

Apart from the designers showcased during the fashion week, there are still a few more talented designers that the world needs to see. Some of my favourites are : Joulik   Founded by Karen and Katiúscia Moreas, the beautiful Japanese Brazilian set up the brand in 2009. With the Japanese aesthetic, the streetwear ready-to-wear brand is carefully crafted- a mixture of fabrics and materials such as velvet, silk, chiffon; and a lot of hand embroidered sequins and embellishment, the pieces are very eye-catchingly bright and shiny- yet stylishly chic and wearable.       Love the interior of the store I was wearing a top by Joulik...
Categories: Fashion
Comments Closed