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My first São Paulo Fashion Week- Gig Couture

Known for its knitwear, GIG Couture is another brand that brings a very nice surprise. Almost the entire collection is delicately done, highly wearable yet special. Founded in 2002 by Gina Guerra and Patricia Schettino, each piece comes out by the handiwork with jacquards and special yarns mined over long researches, all this coupled with the high-tech machinery that makes up the brand factory, located in Belo Horizonte. I had a closer look at the backstage at each piece- they are so structured that you almost cannot believe it’s knitwear. The mixture of fabrics are also carefully chosen. From the pastel colour palette to the mo...
Categories: Fashion

My First São Paulo Fashion Week Highlight – Giesele bidding farewell at Colcci show

The highlight of my SPFW has to be this historical moment in fashion. I was so thankful that I got the chance to see super model Gisele walking her last show in her home country- and I got the best seat- in front of the cameras. I couldn’t describe the Gisele effect when she was strutting beautifully towards us. Colcci ( In Portuguese it’s pronounced very similar as “coach” ) The show was very emotional- the brand had also paid their tribute to Gisele prior to the opening of the show. and Gisele, walking the show for the last time was very emotional too and couldn’t help but started crying as she walked back to the backstage...
Categories: Fashion

My first São Paulo Fashion Week Experience- Apartamento 03

Just when I was mesmerized by all the diversity of designs during São Paulo Fashion week, I found one of the brands that I can resonate most to. Apartamento03 Apartamento03 is one of the coolest brands I saw in the fashion week. The first collection came in 2006 when fashion stylist (and good friend of the designer Luiz Cláudio) Mariana Sucupira asked for exclusive pieces for a photo shoot. Luiz Cláudio has been a fashion designer for more than 10 years, but still maintaining the high quality of the fabrics and delicate craft techniques of construction of its pieces. The summer 16 catwalk collection drew inspiration from ...
Categories: Fashion

My first São Paulo Fashion Week Experience – Patricia Bonaldi

Moving away from beachwear and swimwear, the luxury scene in São Paulo is quite something. Brazil has been considered one of the four golden bricks for a reason, and now I’ve experienced first hand in the city. Patricia Bonaldi One of the strongest designer in Brazil, she designs beautiful evening gowns with hand-embroidered embellishment, as well as a more casual wear line called PatBo. Currently stocked in many countries (unfortunately not in HK yet), Harrods is also carrying the brand. For Asian customers, the closest will be in Tokyo, Japan and Seoul, Korea- next time when you travel there, be sure to check it out! Patricia...
Categories: Fashion

My first São Paulo Fashion Week Experience -Adriana Degreas

Last week I was being invited to attend the São Paulo Fashion week in Brazil by Tex Brasil and Abit, and little had I known how it was going to turn out. [ABIT = Brazilian Textile and Apparel Industry Association, it represents the integration of the Brazilian textile chain. Founded on the early 1960’s, ABIT sponsors companies of every segment in the textile industry, including cotton growing, synthetic raw materials, textile fibers, spinning, weaving, knitwear, dyeing, printing and clothing. ABIT’s mission is to support the sustainable development of the Brazilian textile industry, representing its interests in the presence o...
Categories: Fashion