July 22, 2014
Is it just me…? I absolutely love the new AW14 ad campaign of Alexander McQueen….
Shot in London and working for a consecutive season with photographer Steven Klein, the campaign also features British model Edie Campbell in her second campaign with the house, it beautifully captures the narrative and essence of the romantic and wild beauty of the AW14 runway show.
I love what Sarah Burton has been doing and keeping up with the brand identity.. but this ad campaign is my most recent favourite..as it does has the essence of that beauty of the McQueen darkness that slowly creeping out.. the wilderness and the mysterious concept… ...

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London Correspondent of ELLE Hong Kong. Copenhagen based freelance fashion, travel & interior editor and stylist. Ex Online Stylist @ Net-A-Porter.com Ex Fashion Editor @ ELLE Hong Kong Founder @ M for Minimal Spiritual Creative Nomad. Always hiding behind the shades.
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