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Learn from the Swedes – Eco-friendly Nudie Jeans

Swedish has been known for their mentality on being very environmental friendly in their everyday life. While sustainability has become a bigger and bigger topic for discussion and it is indeed the trend in fashion, this is a brand that you must know, and you will love. Swedish organic denim brand Nudie Jeans has just opened another Repair Shops in the heart of East London’s Shoreditch. The location is Nudie Jeans’ 19th worldwide, and secondary in London, joining the Soho store which opened its doors in Spring 2013 since being founded in Gothenburg 2001. The unisex jeans brand is carefully designed to fit both men and women wit...
Categories: Fashion

This fashion book is electrifying!

  When it comes to fashion books, not only the content is important, visuals are equally important. Launching tomorrow globally is a new art book that explores the modern legacy of a fashion collection conceived in Silicon Valley by internet trailblazer and collector Christine Suppes, presented in over 200 images by photographer Frederic Aranda, published by Skira with texts by the collector herself. Electric Fashion is the outcome of a five year collaboration between photographer Frederic Aranda of London, who contributes to magazines such as Vanity Fair and Vogue and is perhaps best known for shooting the only group portrait ...
Categories: Fashion

Brazilian Fashion

Apart from the designers showcased during the fashion week, there are still a few more talented designers that the world needs to see. Some of my favourites are : Joulik   Founded by Karen and Katiúscia Moreas, the beautiful Japanese Brazilian set up the brand in 2009. With the Japanese aesthetic, the streetwear ready-to-wear brand is carefully crafted- a mixture of fabrics and materials such as velvet, silk, chiffon; and a lot of hand embroidered sequins and embellishment, the pieces are very eye-catchingly bright and shiny- yet stylishly chic and wearable.       Love the interior of the store I was wearing a top by Joulik...
Categories: Fashion
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My first São Paulo Fashion Week- Teca by Helo Rocha

  Founded in 2005, stylist Helo Rocha started the brand Teca by Helo Rocha, known for its stylist prints, Teca is one of the most popular brands in Brazil. For the Summer 16 collection, the catwalk showcased a beautiful collection full of ethnic inspired accessories, pairing with beautiful dresses, dressed down tees, and gorgeous rompers. Lace, silk, chiffon, crochet, all the floaty elements and fabrics created one after another stylish look. The colour, the prints, the accessories and the shoes- it’s almost like you’ve walked into a tribal princess’ wardrobe.
Categories: Fashion

My first São Paulo Fashion Week- Gig Couture

Known for its knitwear, GIG Couture is another brand that brings a very nice surprise. Almost the entire collection is delicately done, highly wearable yet special. Founded in 2002 by Gina Guerra and Patricia Schettino, each piece comes out by the handiwork with jacquards and special yarns mined over long researches, all this coupled with the high-tech machinery that makes up the brand factory, located in Belo Horizonte. I had a closer look at the backstage at each piece- they are so structured that you almost cannot believe it’s knitwear. The mixture of fabrics are also carefully chosen. From the pastel colour palette to the mo...
Categories: Fashion