“My ambition is to create film and stills that make the hairs on your neck stand up,’ says Rankin, ‘it’s about high intensity, maximum impact – imagery that gets your pulse racing with the urgency of the V8 engine at full throttle.”


To capture the new Aston Martin Vantage, reknown photographer Rankin created a film that represents a classic tale of rivalry, a portrait of a car born on the track, shaped through racing and a formidable performance heritage. It is also a story of pure driving pleasure and a challenging portrayal of true automotive beauty, a car that is as beautiful in motion as it is at rest. Having taken the portraits of the Queen of England, Daniel Craig, Kate Moss, David Bowie, Monica Bellucci and many hundreds more, capturing the raw animalistic motion of a car that also appeals to women is another showcase of Rankin’s creativity and talents.


You can see all the elements that you would normally find in Rankin’s work in this film – snakes, sexual tension, sensual emotions, passion etc. When it comes to sports cars campaigns, it is usually very male dominated, Rankin took a new approach to demonstrate real girl power at the wheel and empowers female drivers.

New Vantage is a spectacular Aston Martin sports car with a bold and distinctive design language. Pure, sculptural forms create an athletic, predatory stance, while the minimal front and read overhangs, muscular flanks and broad haunches express the agility and dynamism inherent within the car. New head and tail lights form dramatic new signatures giving the Vantage unmistakable road presence and contribute to a strong and individual identity within the growing Aston Martin model range.

Described as the archetypal hunter, imbued with the ethos of ‘beautiful won’t be tamed’ to create a sharply focused sports car with a sense of precision and intensity. The New Vantage evolved from a single line, a flowing form that encompasses the form and makes a devastatingly beautiful statement of intent. Definitely irresistable and sexy in all aspects.