Still looking for something special as Christmas present? Here is one for you- S&X Perfume by RANKIN.

This special perfume, created by The Perfumer’s Story by Azzi Formula Number F3355412 , is an exciting collaboration between iconic photographer Rankin and award winning fragrance designer, Azzi Glasser created under her own label, The Perfumer’s Story by Azzi.

Never underestimate the power of scent, it always brings out the deepest emotions of a person. Be it provocative or nostalgic, the stimulation of scent can trigger some memories, or create an imaginary sensation. Wanting to capture the smell of S&X as if it was taken through the eyes of Rankin and his lens, creating and producing his scented vision as a DNA print through Azzi’s nose is the concept behind this creation.


Photographer and director Rankin, founder of the seminal magazines Dazed & Confused, AnOther Magazine, AnOther Man and Hunger with its associated digital platform, is synonymous with compelling portraiture, who captures, creates and unveils icons. As he would describe his portraits as “It’s fleeting desire captured in an image. It’s not falling in love, but it’s like falling in love. It’s not sex, but it’s like sex. It’s a relationship compressed into a moment.” So when he met Azzi, a multi-award winning perfume designer who’s fragrance compositions are based on ‘Character and Style’, each with an artistic story and reference, they hit it off immediately.  The sharing of approaching things and objects similarly marked the beginning of this special collaboration.  And how does this smell? as Azzi would tell you it’s “Provocative, fearless and wild, S&X combines a hedonistic symphony of notes that tell the story of the touch of bodies, the beauty of skin on skin and above all lasting memories.”

Working with Rankin also means you get a very visual idea of how it would smell, if you want a very multi-sensual stimulation, check out their film here :  

Ready for that?


Screen Shot 2016-12-20 at 13.48.41


Character & Style:
Fearless, Provocative, Wild
Main Ingredients:
Poivre, Olibanum, Castoreum, Leather, Jasmine, Magnolia
Supporting Ingredients:
Earl Grey Tea, Elemi oil, Amber resin, White Musk, Patchouli, Guaiacwood
Retail Price: £95 30ml ( available globally at ,Liberty, The Conran Shop, Fortnum and Mason and Harvey Nichols as well as