Online shopping has become part of many people’s life, and the more you shop online, the more experimental you get, hoping to find some unique pieces, special brands. Lately I’ve been introduced to a new luxury e-commerce site BYOND Online .  Founded by Pamika Horsaengchai, they stock a mix of cool emerging designers and established brands such as Eudon Choi, J.JS. Lee, Maram Paris, Georgia Hardinge, Martine Jarlgaards, Altewai Saome just to name a few.

The Spring Summer 16 edit are pieces that infuse individuality with a contemporary style, focusing on essentials outfits with a relaxed layering and modern proportion approach.  From fluid and billowing maxi dresses in silk to boho influenced wide-leg jumpsuits; asymmetrical tops to descendent laser cut skirt and encrusted knitwear. The selection of styles, colour palette, materials, fabric…that is going to take you a while.

Whether you are in for the feminine and sophisticated delicate crafted looks, clean and minimalist looks or just an easy-modern look, there is something suitable for you. Here are some of the pieces that have caught my eye, they are really simple, chic and effortless.  From work to date, casual to elegant, mixing and matching them can probably give you a week’s outfit for different occasion. What’s your choices?


Martine Jarlgaard London, Exclusive at BYOND

Loving the whole outfit of this BEDOUIN cold shoulder top and cropped pants.

Perfect summer work pants from Eudon Choi


For customers like myself who is based in London, they even offer 1-hour same day delivery! For the whole of London (zone 1-2 all products arrive on an eco friendly bike, so you’re saving the planet whilst shopping – win win! Zone 3-7 with motorbike). It’s also handy for busy London workers that have last minute plans. Not only that they support emerging designers and being environmental-friendly while catering to the light-speed fashion luxury industry, they also offer a reward program to thank their loyal customers, for every £1 you spend you gain 1 point. That is something really cool and different amongst many other successful counterparts.