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When it comes to fashion books, not only the content is important, visuals are equally important. Launching tomorrow globally is a new art book that explores the modern legacy of a fashion collection conceived in Silicon Valley by internet trailblazer and collector Christine Suppes, presented in over 200 images by photographer Frederic Aranda, published by Skira with texts by the collector herself.

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Electric Fashion is the outcome of a five year collaboration between photographer Frederic Aranda of London, who contributes to magazines such as Vanity Fair and Vogue and is perhaps best known for shooting the only group portrait of all the international Vogue editors; & Christine Suppes, a native Californian based in Silicon Valley, who has dedicated her life to promoting the fashion industry as a writer, editor, collector and supporter of young designers.

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Covering both haute couture and custom-made ready-to-wear, from simple, poignant pieces to extravagant and abstract works of art, the collection includes established and up-and- coming artists in equal measure: Alexander McQueen, Vivienne Westwood, Geoffrey Beene, John Galliano, YSL, Christian Lacroix, Christian Dior, Balenciaga, Chanel, Jean Paul Gaultier, Gianni Schicchi, Comme des Garcons, Ralph Lauren, Chloe, Yohji Yamamoto, Oscar de la Renta, L’Wren Scott, Dries Van Noten, Undercover, James Galanos, Prada, By Walid, On Aura Tout Vu and Rodarte to name but a few.

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Each garment is photographed in a studio setting to enhance critical academic understanding, it is also shown worn by the collector herself to depict the garments as they were originally intended to be worn.  The composition of the photos and the details of the garments are so breath-taking, if you like fashion, if you are passionate about the details and the materials, this is a book that you should consider adding to your collection.

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Electric Fashion is essential viewing, punctuated with academic perspective, comprehensive technical references, and archival text from the collection’s accompanying website, fashionlines.com. The finished product is a 360 degree view of fashion, telling the story of these clothes through photography and texts, from historical, cultural, and practical standpoints.  The launch will begin in Victoria & Albert Museum here in London on 11th May (today), and it will be followed by events worldwide including San Francisco, New York, Los Angeles, Paris and Tokyo, so readers who are interested and in those cities- stay tuned!



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For those of you can’t cannot get your hands onto the beautiful book yet, here’s a sneak peak for you :