I’m a girl who lives in jeans. Black, blue, grey, white…torn, tapered, boyfriend, fit, slim, ripped….long, short…all kinds!
Simply because they are TOO COMFORTABLE. The fact that jeans actually goes with ANYTHING, and you can dress up and down according to your pair of jeans and other pieces, it is the most versatile piece in the wardrobe. My wardrobe is pretty basic, but I love a basic warbrode, because it is timeless and comfortable.
Just recently I’ve started to grow addicted to Frame Denim. I first learnt about Frame Denim when I was working at Net-A-Porter as a stylist, the jeans are so comfortable and look so good on the models. They are nearly the go-to jeans.


Based in Venice Beach, LA & Shoreditch London, Frame Denim was founded by Jens Grede, Erik Torstensson, Josh Levine & Nico Petrache, the group of 4 friends live across London and California. They wanted to create some chic fashion essentials, the perfect pair of jeans by bringing together the heritage and quality of denim manufacturing in LA, combining the influence of a London style, cut and fit. The denim collection is simply effeortless perfection. ‘Le skinny’ is one of the brand’s signature and most sought-after style.

Kate Moss wearing ‘Le High Flare’


Frame Denim 



Frame Denim 

Im wearing a grey ripped ‘Le Skinny’ above, and another classic style ‘Le Garcon’ below.

Le Garcon is a slightly loose boyfriend cut, and it has the most perfect cut for girls who want just a little baggy but not too much.


Le Garcon Blue ExmouthLe Garcon Blue Exmouthle-garcon-lgj752-exmouth-highres


Not only Frame Denim has denim collection, they also have really good quality basic wear like tops and jackets…

I’m in LOVE with this brand!