SS15_DUAL DPS 1_1MB

It’s still very cold but fashion industry already cannot wait till Spring Summer 2015 is here. (speaking of which, the Autumn Winter 2015 fashion shows are about to start!) Sometimes I really forgot how quick time flies especially when you work in fashion, you need to calm yourself down and ask : wait, what date is it today actually?!

anyway, I love the ad campaign that Bottega Veneta just released for SS15 mens and womens collection. Shot by Japan’s most famous living photographer, known for his unapologetically erotic imagery, Nobuyoshi Arakithis, in Tokyo, Japan, is part of an ongoing series of creative collaborations featuring the talents of acclaimed artists. The simple yet powerful image showcases the sleek design of Bottega Veneta’s latest collection. The blend of colours and the composition of the imagery is just beautiful.

The men’s and women’s spring collections are influenced by dance and the idea of freedom in movement. The women’s palette is dominated by shades of deep navy and sky blue, complimented by lighter tones such as pale, mist and banane. The men’s palette is centered on faded shades of blue and green, also balanced by paler colors. Both collections have a relaxed, graceful attitude and many of the fabrics have a weathered hand. For women, there is washed calf suede, chunky and fine knits, gingham and denim; sequins and caviar beads provide occasional embellishment. For men, there is ultra soft lambskin, suede, cashmere knits and linen; the materials are treated with various smoking, stitching and fading techniques to lend a worn-in feeling. Women’s handbags are soft and organically shaped, accentuated by an eclectic mix of materials, while an unadorned t-strap flat forms the foundation for many of the looks. The men’s signature bag is a slouchy convertible intrecciato backpack.

 

The brand had been collaborating with lots of talents, along the list included Ryan McGinley, David Sims, Pieter Hugo, David Armstrong, Ralph Gibson, Peter Lindbergh, Collier Schorr, Erwin Olaf, Jack Pierson, Mona Kuhn, Robert Polidori, Alex Prager, Robert Longo, Nan Goldin, Steven Meisel, Larry Sultan, Todd Eberle, Nick Knight, Sam Taylor-Wood etc. Bottega Veneta’s Spring-Summer 2015 advertising campaign will debut in February issues of select magazines globally. A video documenting the photo shoot will be added in February to the Art of Collaboration video series at bottegaveneta.com